Managing By Design

Weatherhead will launch a new curriculum in its MBA program in the next academic year. All the concentrations will be eliminated and integrated into the core curriculum. Replacing them will be a series of courses on managing by design. The focus will be on leadership and sustainability. It seems that sustainability has been increasingly recieving attention in MBA schools across the US, especially after the finanical tsunami. Companies and corporations have finally realized that social responsibility has now become the central theme in the business world. Executives need to deal with the repercussions of their actions, even though it means forgoing attractive short term profits.